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Une équipe de reportage télé débarque chez William, scénariste de BD, pour dévoiler les coulisses de la création. Face à la caméra, William se confie sur sa façon de travailler, sa conception du métier, les raisons qui l'ont amené à la bande dessinée. Des flash-backs en forme de comic strips vintage, des illustrations et des interviews de ses partenaires viennent compléter son témoignage.
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